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    Author: Hunter Hastings

    Hi, Hunter Hastings here - I'm an economist by education, a marketer in my professional track, a venture capitalist in my current business life, an Individualist in philosophy, and a passionate supporter of entrepreneurship in whatever form I can practice it, support it and advance it.

    The Hybrid Workplace Is An Excellent Example Of Emergence In Complex Evolving Systems.

    Management thinking about business and how work gets done to generate value for customers requires radical revision. Happily, the understanding of com…
    Hunter Hastings November 10, 2023
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    The New Social Technology For Business Is Talkability.

    One of the subjects worth thinking about as you work to develop your brand and your business is the social technologies you utilize to support you. So…
    Hunter Hastings November 10, 2023
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    “Let’s become a learning organization!” It’s easier said than done.

    Who could disagree with the concept of a learning organization? It sounds wonderful. It certainly should be encouraged. But if you dig a little deeper…
    Hunter Hastings September 28, 2023
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    The Entrepreneurial Journey Never Ends. Continuous Daily Improvement Keeps It On Track.

    Our guest in Episode 13 of The Value Creators podcast, Benjamin Johnson, is a technical entrepreneur, one who recognizes that technical innovations ar…
    Hunter Hastings September 7, 2023
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    The Adaptive Entrepreneurial Method

    When firms apply the principles of Austrian economics to business management, we call the result the Adaptive Entrepreneurial Method. It’s adaptiv…
    Hunter Hastings August 29, 2023
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    Reimagining Management As Entrepreneurship

    In crises, winning organizations act like startups. That’s a sentence from James Burstall’s book, The Flexible Method. He’s writing about how b…
    Hunter Hastings August 25, 2023
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    Economic Opportunities Don’t “Exist”. Entrepreneurs Create Them.

    Peter Klein is one of the exceptions among economists, in a 2016 essay entitled My Contributions To Entrepreneurship Theory, Prof Klein does a rema…
    Hunter Hastings August 23, 2023
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    Entrepreneurs Don’t Meet Needs, They Lead Needs

    John Tamny is the clearest writer on business and economics because he is the clearest thinker. While some of us struggle to understand or define how …
    Hunter Hastings August 16, 2023
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    Rethinking Business Paradigms in the Age of Subjective Value

    Re-thinking value. Business schools teach value creation. But their definition of value is faulty, based on a profound misunderstanding. Value is not…
    Hunter Hastings August 15, 2023
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    Business Is Not A Set Of Practices Or Strategic Methods Or Planning Techniques. It’s A Mindset

    In the current business era, there’s a lot that seems mandatory: using quantitative methods of strategy and planning, following documented IT-enable…
    Hunter Hastings August 4, 2023
    0 Comments

    Austrian Capital Theory Is The Key To Modern Organizational Design.

    Austrian Capital Theory (ACT) sounds arcane, academic, and complicated. In fact, it’s the key to modern organizational design, cutting-edge business…
    Hunter Hastings July 29, 2023
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    The Premier League Embraces Austrian Capital Theory.

    The economics of sports is particularly interesting at the moment. We see sports franchises being bought and sold at what might seem like high prices …
    Hunter Hastings July 27, 2023
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    High Tech vs. Deep Tech

    Is Germany an innovation failure? Quite a few people answer this question with "Yes!". And indeed, there are enough case studies where Germany has lit…
    Hunter Hastings July 26, 2023
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    Hermann Simon Offers A New View Of the Economy

    There’s another, better way, to think about the economy: as a complex interconnected and collaborative network of companies, contracts, and service …
    Hunter Hastings July 25, 2023
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    Here’s How Small Business Will Take Over The Planet.

    People prefer to deal with those they know, like and trust. Small business can win big on these three fronts. More and more customers will make the ch…
    Hunter Hastings July 19, 2023
    0 Comments

    How To Develop And Implement A B2B Services Strategy

    Assess your business ecosystem and design a services strategy to fit in and contribute in new value-added ways.
    Hunter Hastings May 31, 2023
    0 Comments

    Victor Chor Wins 2022 Mises Young Founders Award

    The Economics For Business project promotes entrepreneurship in the Misesian sense: as the driving force of the whole market system. The individual entrepreneur is one…

    Hunter Hastings October 12, 2022
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    The Customer As Business Driver

    The Value Entrepreneurship System puts the customer at the center of business operations. Better understanding their life context leads to better serv…
    Hunter Hastings October 1, 2022
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    Why Is Austrian Economics The Economics For Marketing?

    Marketing focuses on designing, communicating, and delivering value to customers. Austrian economics provides a set of principles for value generation. There are three pillars. Customer-first…

    Hunter Hastings June 6, 2022
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    Value

    The purpose of any business is to generate value for customers. It’s important to understand what value is before taking on the task of generating…

    Hunter Hastings May 8, 2022
    5 Comments

    Design Is The Process That Links Your Imagination To Your New Marketplace Offering.

    Entrepreneurship is a design process that begins with imagination and then employs design artifacts (tools, processes, templates, plans, prototypes, l…
    Hunter Hastings December 23, 2021
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    Journeys In Journey Mapping

    Practical tips and advice from an expert user of the Customer Journey Mapping tool.
    Hunter Hastings August 2, 2021
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    Recombining capital assets for increased returns and increased profit.

    This news article from www.telegraph.co.uk details how recombination and reallocation of capital resulted in an increase in ROC (Return On Capital) from 5 per cent…

    Hunter Hastings July 28, 2021
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    Economic Theory

    What Use Is Economic Theory In Business?

    What use is economic theory in business? It’s indispensable. It’s the necessary starting point for all businesses, brands and projects. Only when you have mastered…

    Hunter Hastings June 6, 2021
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    Entrepreneurial Intelligence vs Artificial Intelligence

    Use Entrepreneurial Intelligence To Refine Your Imaginary Construct.

    Artificial Intelligence promises cognitive augmentation for business practitioners. Professor Steven Phelan’s research reveals that Entrepreneurial Intelligence is far more important and far more likely to influence…

    Hunter Hastings June 6, 2021
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    Natural Resources

    Austrian Economics As A Pathway To Entrepreneurial Leadership: Rick Rule’s Story.

    Rick Rule is CEO at Sprott US Holdings. His lifetime focus on natural resources finance enabled him to carve a unique pathway to entrepreneurial success.…

    Hunter Hastings June 6, 2021
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    The Economics Of Creativity

    There are many, many pathways of entrepreneurial opportunity in creative services, where it is eminently possible to succeed on talent, where big companies are eager…

    Hunter Hastings June 6, 2021
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    10 Fundamentals Of Economics On Which To Build A Successful Customer-First Business

    Our proposition is that the fundamentals of economics – a special humanistic, individualistic, entrepreneurial economics we call Austrian – can be the building blocks of…

    Hunter Hastings June 4, 2021
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    Opportunities

    Economic Opportunities Don’t “Exist”. Entrepreneurs Create Them.

    Economists have only a very misty view of entrepreneurship, even though it’s the force that drives economic growth. Not only can they not measure its…

    Hunter Hastings June 1, 2021
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    The Entrepreneurial Individual’s Checklist

    The entrepreneurial individual is the one best equipped to navigate a pathway through the changing world of work, revenue streams and economic opportunities. Follow these…

    Hunter Hastings May 30, 2021
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    For A New Entrepreneurial Organization Of Our Economy.

    The dynamism of an economy is determined by its organization. Crony capitalism is an organizational error that undermines innovation and value creatio…
    Hunter Hastings May 3, 2021
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    The New Role Of The Firm is Captured In The 4V’s Business Model.

    In the new model of value, customers are the value creators. Firms are value facilitators, utilizing the 4V's business model.
    Hunter Hastings April 28, 2021
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    The Age Of Strategy Is Over. The Replacement Is Explore And Expand

    The concept of strategy came to business from the military. It has always been an inappropriate metaphor and, today, it's a dangerous fallacy based on…
    Hunter Hastings April 18, 2021
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    The Division Of Economics Into Macro And Micro Is Incoherent. Individual Action And Interaction Are The Two Levels On Which To Focus.

    Macroeconomics is a phony construct designed to provide a vehicle to justify government intervention via economic policies. Individual action and inte…
    Hunter Hastings April 13, 2021
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    Re-thinking The Role Of The Consumer In The Business System: Making Six Strong Connections.

    When businesses embrace the concept of subjective value, they redefine the role of the consumer or customer in their business model and strengthen six…
    Hunter Hastings April 7, 2021
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    The New Economics Of Value And Value Creation.

    There's a new economics of value and value capture that business leaders should understand and act upon. It changes perspectives, and it changes busin…
    Hunter Hastings March 29, 2021
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    When Businesses Re-Think Value Using A Subjectivist Approach, Many Beneficial Consequences Follow.

    When businesses take the time and analytical effort to think about value and to define it from the customer’s perspective, they will realize the opp…
    Hunter Hastings March 14, 2021
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    Quantum Economics, Potential, And The 4V’s Business Model.

    To get your head around quantum mechanics, it’s necessary to be able to think about a space that’s between reality (called spacetime in the language…

    Hunter Hastings March 14, 2021
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    E4B Podcast Cover for Episode #104 Featuring Mohammad Keyhani

    Mohammad Keyhani: Implications Of Generativity For Entrepreneurship And Strategy

    Implications of Generativity for Entrepreneurship and Strategy Guest: Mohammad Keyhani Haskayne School of Business, University of Calgary mohammad.keyhani@haskayne.ucalgary.ca   This article is based on episode…

    Hunter Hastings February 13, 2021
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    Empowerment Through Entrepreneurship.

    There are many reasons to elevate entrepreneurship as the institutionally-approved and institutionally-accelerated pathway to economic success for everyone. Community flourishing through self-help is one of…

    Hunter Hastings February 8, 2021
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    Take A Job? No, Make A Job.

    The institutional and cultural guidelines today for personal and family income tell us to take a job. The government publishes jobs data as a key…

    Hunter Hastings February 1, 2021
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    Treating Consumers As Means Not Ends Is A Fatal Business Model Flaw.

    Recently, some of the Big Tech companies of Silicon Value have been caught in anti-market behavior. They have censored or even banned some of their…

    Hunter Hastings January 20, 2021
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    Your Attitude And My Attitude Are The Sources Of Economic Growth And National Prosperity.

    Who are the drivers of prosperity? Economists would say it’s them. At least the ones who work for the Federal Reserve and the US Treasury…

    Hunter Hastings January 7, 2021
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    Entrepreneurs Are Those Who Refuse To Accept The Status Quo – In Business, Politics, Institutions And Society.

    Entrepreneurs refuse to accept the status quo. Their function is to create new economic value for their customers, and thereby to profit for themselves, both…

    Hunter Hastings December 25, 2020
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    The Ethic Of Entrepreneurship.

    What if the generalized approach to life was something like this: my most fulfilling and most profitable pathway is to first help other people –…

    Hunter Hastings December 15, 2020
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    Entrepreneur Zones: Teaching People To Fish In America’s Abundantly Stocked Economic River.

    Entrepreneurship has not been valued the way it should be. Sure, we read about and hear about the outliers of venture-capital funded unicorns, and the…

    Hunter Hastings December 3, 2020
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    Unsure Of Your Direction In These Turbulent Times? Entrepreneurship Can Provide All The Answers You Need.

    2020 has been a strange year. My friend Ben always asks me, “Is the world crazy enough for you today?”  He knows I nurture the…

    Hunter Hastings November 22, 2020
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    How To Manage: Learn From The People, Plan With The People, Begin With What They Have.

    Learn from the people Plan with the people. Begin with what they have. Build on what they know of the best leaders. When that task…

    Hunter Hastings October 29, 2020
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    Epic Calling Of The Entrepreneur

    The Epic Calling Of The Entrepreneur.

    Many of us feel the pull of contributing to something “bigger than ourselves”. It could be a cause, a charity, a movement, a great project.…

    Hunter Hastings October 19, 2020
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    Austrian School Versus Business School: Dr. Per Bylund Compares The Insights Available To Entrepreneurs.

    Podcast transcript. Sept 29, 2020 Dr. Per Bylund compares the insight of the Austrian school of economics with the models and theories and strategic frameworks…

    Hunter Hastings October 8, 2020
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    Marketing

    Thinking About Reducing Marketing and Advertising During This Down Economy? Perhaps You Should Think Again.

    These are interesting times for sure, with many small and large companies making hasty decisions to cut back and, in many cases, to cut out of their b…
    Hunter Hastings October 2, 2020
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    Value-In-Experience Is The New Way That Firms See Potential For Value For Their Customers.

    Firms who follow the Austrian Business Model framework are focused on value for their customers – a special kind of value. It’s worth reviewing the…

    Hunter Hastings October 1, 2020
    0 Comments
    E4E Podcast Cover for Episode #84 Featuring Bob Luddy of CaptiveAire

    Bob Luddy Is A CEO Who Applies Principles Of Austrian Economics In His Business Every Day.

    One of the things that I really like about the Austrian economists, regardless of the subject, they work hard to get to the truth of…

    Hunter Hastings September 27, 2020
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    Your Value Proposition Language Is Your Customer Commitment And Your Company Culture.

    Peter Drucker is famous for, among many other pieces of business wisdom, his statement that “there is only one valid definition of business purpose: to…

    Hunter Hastings September 17, 2020
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    E4E Podcast Cover for Episode #82 Featuring David K. Hurst

    David K. Hurst: The Organic Approach To Strategy And Business Management And The Ecological Business Model.

    Podcast Transcript: Conversation With David K. Hurst; September 8, 2020 Listen to the full episode here. Hunter Hastings: David, welcome to Economics for Entrepreneurs. David…

    Hunter Hastings September 15, 2020
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    The Importance Of Behavioral Data: It Is Not What Customers Say, It Is What They Do.

    It is preposterous to assume what customers say is more important than where they place their feet and the price they pay for products or…

    Hunter Hastings September 11, 2020
    0 Comments

    Why All CEO’s Can Benefit From A Familiarity With The Austrian Business Model.

    For our Economics For Business initiative, we have adopted the motto: Think Better, Think Austrian. Everyone in business can benefit from studying and understanding the…

    Hunter Hastings September 3, 2020
    0 Comments

    How Free-Market Entrepreneurship Is Transforming The Economics Of Healthcare In America.

    Podcast Transcript: Conversation With Dr. Keith Smith of the Free Market Medical Association (fmma.org); September 1, 2020 Listen to the full episode here. Hunter: Dr.…

    Hunter Hastings September 2, 2020
    0 Comments

    Meaning In Life Is Critically Important To Well-Being. Entrepreneurship Is A Key Route To Get There.

    Podcast Transcript: Clay Routledge (Professor of Psychology, North Dakota State University and Director, Existential Science Laboratory) and John Bitzan (Director of the Sheila and Robert Challey Institute…

    Hunter Hastings August 26, 2020
    0 Comments
    business model

    What Is A Business Model? It’s Not What You’ve Been Told.

    What is a business model? It’s a question asked frequently on Google Search, so there must be doubt in businesspeople’s minds. The reason for the…

    Hunter Hastings August 23, 2020
    0 Comments

    Entrepreneurship Brings Us Optimism For The Future, Despite The Depredations Of Government.

    Jeff Deist recently argued the case for economics over politics in his talk “Markets vs. Mobs.” I believe markets will prevail, and here’s why. Our…

    Hunter Hastings August 11, 2020
    0 Comments
    E4E Podcast Cover for Episode #78 Featuring Per Bylund

    Per Bylund Introduces The Austrian Business Model.

    Podcast Transcript: Conversation With Economist Dr. Per Bylund; August 11, 2020 Listen to the full episode here. Hunter: Per, welcome again to Economics for Entrepreneurs.…

    Hunter Hastings August 11, 2020
    0 Comments

    How Murray Rothbard’s Theory of Entrepreneur-Driven Progress Can Be Applied to Modern Businesses

    In chapter 8, Rothbard establishes the principles of what he calls the progressing economy, one in which gross investment in capital goods is increasi…
    Hunter Hastings August 6, 2020
    0 Comments

    The Genius Of The Consumer

    Entrepreneurship is the intentional pursuit of value. This pursuit fuels the engine of economic growth. The entrepreneurs who achieve the realization of value become folk heroes,…

    Hunter Hastings July 26, 2020
    0 Comments

    A Values-Driven Entrepreneur Shares Ten Principles For Success In The Highly Competitive World Of Sports Content.

    There are many kinds of entrepreneurs. They are all instigators of win-win arrangements in which customers are served in innovative ways by enterprising individuals and…

    Hunter Hastings July 23, 2020
    0 Comments

    Entrepreneurship Is The One Institution We Can Rely Upon To Maintain A Prosperous And Civil Society.

    In this time of social unrest, Americans’ confidence in our institutions is in decline. A sample from Gallup’s frequent annual poll  includes these selected comparisons…

    Hunter Hastings June 25, 2020
    0 Comments

    How Entrepreneurs Build Beautiful Businesses.

    In his book, Narrative Economics, Robert Schiller, Nobel Prize-winning economist, tells us that the greatest influences on the nation’s economy come from the stories we…

    Hunter Hastings June 12, 2020
    0 Comments
    E4E Podcast Cover for Episode #65 Featuring David Bienstock of Target Enterprises

    John Tamny On How The Entrepreneurial System Maintains Its Energy And Momentum.

    Hunter: John, welcome to Economics for Entrepreneurs. John: Hey Hunter. Thanks for having me on. Hunter: You make economics relevant and interesting and you’ve been…

    Hunter Hastings May 20, 2020
    0 Comments
    Economics for Entrepreneurs Cover

    A Nation Has Lost Its Way. Entrepreneurship Will Put Us Back On The Right Track.

    A nation has lost its way. On July 13, 2012, in a political campaign speech in Roanoke, Virginia, United States President Barack Obama uttered the sen…
    Hunter Hastings January 1, 2020
    0 Comments
    Austrian Capital Theory

    Austrian Capital Theory Provides Principles Of Capital Allocation Every Entrepreneur Can Apply Right Now.

    Why do we make the case that Austrian Economics is the best resource an entrepreneur can use to grow their business? Because the principles of Austria…
    Hunter Hastings November 3, 2019
    0 Comments

    The Culture Of Entrepreneurship Promises An Exciting Breakout From Government, Corporatism And Dependency.

    The science of economics has a big problem with vocabulary. It attempts to capture complex concepts in single words and phrases, which only serve to…

    Hunter Hastings July 25, 2019
    0 Comments

    Ideas Are Not Scarce. Excellent Implementation And Great Execution Are Scarce.

    We gathered together another insightful tweet stream from the entrepreneur’s highest rated economist, Dr. Per Bylund. The problem of #entrepreneurship is not to come up…

    Hunter Hastings July 25, 2019
    0 Comments

    Definition of Entrepreneurship From Library Of Economics And Liberty

    An entrepreneur is someone who organizes, manages, and assumes the risks of a business or enterprise. An entrepreneur is an agent of change. Entrepreneurship is…

    Hunter Hastings July 25, 2019
    0 Comments
    Economics for Entrepreneurs Podcast Art

    Why Austrian Economics Is The Economics You Need For Entrepreneurial Success.

    Jeff Deist, President of the Mises Institute, recently penned a metaphorical comparison of Austrian economics to the punk rock bands of the 70’s and 80’s…

    Hunter Hastings July 4, 2019
    0 Comments

    Mainstream Economists Favor Efficiency. That Should Not Be A Goal – It Should Be Avoided.

    What does an economy do? Modern economics suggests it is about [production] efficiency, and develops models for assessing the degree to which it is achieved…

    Hunter Hastings June 27, 2019
    0 Comments

    Per Bylund’s Tweet Stream Explains The Concept Of Economic Cost And How It Directs Investment To The Highest Return Projects.

    The concept of economic cost seems to confuse people. It is not the price you pay for a good, but the reason you pay it.…

    Hunter Hastings June 17, 2019
    0 Comments

    Is There A Philosophy Of Entrepreneurship? Yes, There Most Certainly Is. It Starts With Ethics.

    Mainstream economics today does not believe in ethics, or does not count ethics as a part of its program. Instead, it is based on the…

    Hunter Hastings May 1, 2019
    0 Comments
    Hunter Hastings LCI Interview Cover

    Interview on The Libertarian Christian Podcast

    Check it out! A few weeks back I joined Doug Stuart to discuss my book, The Interconnected Individual, and why we should look forward to the exciting…
    Hunter Hastings April 24, 2019
    0 Comments

    Entrepreneurs Change The World For The Better By Thinking Exclusively About How To Offer New Value To Consumers.

    Original Article by Per Bylund. Politics is hardly an effective force for bringing about positive change in society. Instead, real change, and especially such that…

    Hunter Hastings April 9, 2019
    0 Comments

    Interview on Power Trading Radio

    Check out my recent appearance with John O’Donnell on Power Trading Radio where we discuss my most recent book, the Economics for Entrepreneurs Podcast and…

    Hunter Hastings March 28, 2019
    0 Comments

    Where’s The Profit In Digital Innovation? It’s In Reduced Transaction Costs.

    The new era of low transaction cost digital service provision is, in Munger’s telling, a revolution, as significant as the Industrial Revolution in …
    Hunter Hastings January 14, 2019
    0 Comments

    Entrepreneurs Bring Economic Progress – Which Is Far More Important To People Than GDP Growth.

    Progress in one area leads to progress in others. Life gets better. Progress is not brought to us by managers striving for efficiency, but by entrepre…
    Hunter Hastings January 1, 2019
    0 Comments

    Entrepreneurial Initiative Beats Corporate Innovation Process Yet Again. When Will They Ever Learn?

    The future of innovation lies squarely in the initiatives of the independent, interconnected entrepreneur. As new technologies like A.I. and global id…
    Hunter Hastings December 30, 2018
    0 Comments

    Don’t Go Left, Don’t Go Right, Go Entrepreneurial.

    We need people who can imagine a better future in entrepreneurial terms, not political terms. People who can identify how to serve their customers in …
    Hunter Hastings March 20, 2018
    0 Comments

    6 Reasons Why Individualism Is The Best Social System For Everyone.

    In the division of labor, we each want to demonstrate that we can provide better service to others and be worthy of our hire. This is how individuals …
    Hunter Hastings February 16, 2018
    0 Comments

    Each Of Us Can Drive Towards Lifetime Sustained Peak Performance – Like Tom Brady

    What if we had a President whose brand was built around the promise of being the best person he could, and helping all Americans to be the most produc…
    Hunter Hastings January 30, 2018
    0 Comments

    How can Austrian economics change the way you think about business?

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    “Austrian thinking help me re-focus my business model around delivering value for customers” - Ricky Porco, StriveLocal
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    Each Of Us Can Drive Towards Lifetime Sustained Peak Performance - Like Tom Brady

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