The entrepreneurial process begins with Imagination – a mental conception of a future solution and a future market. Ultimately, imagination is transformed into a marketplace offering that generates purchases and revenues. What connects the two poles of imagination and implementation is design – turning imagination into reality through a series of steps that add more and more information, more and more substance, and more and more reality to the initial proposition.
Design advances through a series of design artifacts – tools and devices such as templates, checklists, process maps, prototypes, landing pages, test offerings and a wide range of additional options that take an idea closer and closer to implementation, gradually making it stronger and stronger to align with the market need and environment.
Read about the concept of Entrepreneurship As Design here, and then investigate all the tools and devices available throughout the E4B platform.