Value Creation vs. Value Capture: Reframing the Purpose of the Firm with Ashutosh Garg
What is the real purpose of the firm: creating value or capturing it?
In this episode of The Value Creators Podcast, Hunter Hastings is joined by As…
Podcast Show: Value Creators
Primal Intelligence: How Entrepreneurs Create Value in Uncertainty with Angus Fletcher
In this episode, Hunter Hastings speaks with Angus Fletcher, author of Primal Intelligence, about why entrepreneurship succeeds not through prediction…
Helping Entrepreneurs Build Real Businesses on Generative Platforms with Neil Twa
In this episode, Hunter Hastings speaks with Neil Twa, founder of Voltage Holdings, about how to build real, sellable businesses inside marketplaces l…
Episode #80. The Generativity Advantage: The Coming Explosion In Entrepreneurial Innovation with Mohammad Keyhani
In this episode, Hunter Hastings speaks with Professor Mohammad Keyhani about generativity—how ideas, tools, and technologies create exponential val…
Episode #79. Rethinking Business Success: Clarity, Mission, and Service with James Harold Webb
James Harold Webb built and scaled multiple healthcare businesses with no MBA — instead, he learned by doing, failing, iterating, and trying again. …
Episode #78. The Future of Customer Experience Design: Integrating Emotion, Empathy, and Data with Sujay Saha
In this episode of The Value Creators Podcast, Hunter Hastings talks with Sujay Saha, CEO of Cortical X, about how the best companies are redesigning …
Episode #77. How to Think Like a 10-Figure Founder and Build a Brand That Outlasts You — A Conversation with Doug Crowe
In this episode of The Value Creators Podcast, Hunter Hastings talks with Doug Crowe, founder of Author Your Brand and expert in authentic influence. …
Episode #76. Bureaucracy vs. Entrepreneurship: How Bureaucratic Thinking Destroys Value Creation with Ryan Turnipseed
In this episode, Hunter Hastings talks with Ryan Turnipseed about the greatest obstacle to entrepreneurial success: bureaucracy. They explore how mana…
Episode #75. From Structure to Flow: How Organizations Evolve Beyond Industrial-Era Mindsets with Dr. Ross Wirth
Modern businesses are still operating with industrial-era structures—rigid hierarchies, centralized control, and episodic “change initiatives.” …
Episode #74. Volitional Science: Freedom, Markets, Value, and Entrepreneurship with John Deming & Mike Hamel
Modern businesses are still operating with industrial-era structures—rigid hierarchies, centralized control, and episodic “change initiatives.” …
Episode #73. Systems, Value & Action: Organizational Design with Mike Jones
In this episode of The Value Creators Podcast, Hunter Hastings speaks with consultant and organizational psychologist Mike Jones, host of Strategy Mee…
Episode #72. How Entrepreneurial Businesses Can Harvest The Science of Meaning: Semiotics, Emotion, and Customer Value With Duncan Berry
In Episode 72 of The Value Creators Podcast, Hunter Hastings speaks with consultant and semiotics expert Duncan Berry about how consumers truly make d…
Episode #71. Entrepreneurship in Times of Uncertainty: Navigating Policy Chaos, Uncertainty and the Market Process With Jeremy Vesta
Policy chaos, unstable markets, and unpredictable futures—these are the conditions entrepreneurs must navigate. In Episode 71 of The Value Creators …
Episode #70. Will Today’s Students Redefine Entrepreneurship? AI, Agency, and New Roles: A Conversation With Raushan Gross
Dr. Raushan Gross shares how entrepreneurs can leverage AI-enabled technology to reduce costs, design new products, and stay ahead of rapid market shi…
Episode #69. AI, Trust, and the Return to Human-Centered Marketing: A New Marketing Framework with Bryan Phelps
In this episode, Bryan Phelps explores how to align AI tools with brand clarity and customer focus. He shares practical insights on protecting voice a…
Episode #68. Bliss, Love, Empathy, and Business: Human-Centered Marketing with Stephen Sakach
Marketing systems don’t have to sacrifice humanity for scale. In this episode, Stephen Sakach shares how his ICMO platform integrates empathy, AI, a…
Useful Robots Are Here: Automation, Ethics, and Entrepreneurial Innovation with Marianela Nanninga
Robots that clean, deliver, and host—without disrupting your operations. In this episode, Marianela Nanninga shares how ToDo Robotics brings useful,…
The Inner Excellence Of Entrepreneurial Leaders: Performance, Presence, and Purpose with Jim Murphy
What if your greatest competitive advantage came from within? In this episode, high-performance coach Jim Murphy shares the principles of Inner Excell…
Episode #63. Systems Thinking in Action: Building Community-Of-Passion Based Businesses with Joe Zentmyer
Serial entrepreneur Joe Zentmyer reveals how systems thinking, community engagement, and obsessive iteration fuel the growth of experience-based busin…
Episode #62. Choose the Handle That Holds: Stoic Leadership and Everyday Integrity with Becky Schmooke
Stoic leadership for the real world. In this energizing conversation, Becky Schmooke shares how timeless Stoic principles—like integrity, courage, a…
Episode #61. Democratizing Alternative Investments Through Innovation, Liquidity, and Design: A Conversation with Kim Flynn
In this episode of the Value Creators Podcast, Hunter Hastings talks with Kim Flynn, President of XA Investments, about how financial markets are evol…
Episode #60. How to Master Entrepreneurship Through Imagination, Value Creation, and Market Disruption: A Conversation with Per Bylund
How does entrepreneurship truly drive economic growth, and why is it often ignored in mainstream economic models? What role does imagination play in c…
Episode #59. How to Build a Self-Managed Organization: A Conversation with Doug Kirkpatrick
Can companies operate effectively without bosses, titles, or hierarchies? How can organizations empower employees to take full ownership of their role…
Episode #58. How to Recognize and Overcome Selfish Leadership: A Conversation with Josefine Campbell
What if the traditional view of leadership—an individual who is assertively bold, visionary, and all-powerful—was actually harmful? What if leader…
Episode #57. How to Enable a Kinetic Flow State Organization: A Conversation with Mark Beliczky
How can businesses shift from rigid, hierarchical structures to agile, fast-moving organizations that adapt to change effortlessly? What if businesses…
Episode #56. How to Build a Scalable Real Estate Empire: A Conversation with Ivan Barratt
Real estate is more than buying and selling properties—it’s about creating value for tenants, investors, and communities. How do you scale a real …
Episode #55. Activating Change is Harder Than Prescribing It: A Conversation with Nellie Wartoft
How can businesses successfully navigate the relentless pace of change without alienating employees? Why do so many change initiatives fail, and what …
Episode #54. How to Build a Multi-Million Dollar Brand: A Conversation with Neil Twa
What if you could leverage billions of dollars in pre-built infrastructure to grow a thriving e-commerce business without the burden of warehouses, lo…
Episode #53. Big Tech for Small Businesses: Unleashing the Power of Geofencing with Barbara Wardell and Ernesto Cullari
How can small businesses best use cutting-edge technologies? Geo-fencing is a great example, providing location-based advertising to drive traffic, re…
Episode #52. CFO-as-a-Service is a Window on the Future of Business Organization with Kristian Marquez
In this episode of the Value Creators Podcast, host Hunter Hastings engages with Kristian Marquez, founder and CEO of FinStrat Management, to explore…
Episode #51. Applying Agile Principles to Transform Management (The B2B Growth Blueprint Repost)
There is a shift away from traditional management toward self-managed, digitally-enabled companies. We are entering the Post Managerial Era of Capital…
Episode #50. Creating Value With AI Agents with Michael Walker
We are about to enter the era of AI agents, and learning about them and deploying them is relevant to every business. What are they? How can a busines…
Episode #49. Erik Schön On Self Management Amidst Change
Has the pace and volume of change increased in the modern age? Is dealing with change more of a problem for businesses today than in…
Episode #48. New Access to Capital for Entrepreneurs with Brian Hollins
Brian Hollins is founder and managing partner at Collide Capital and Founder and CEO of Takeoff Institute, as well as Founding Board Member at BLCKVC.…
Episode #47. End-user Innovation From The Middle of The Supply Chain
John Willenborg's business, Owl Vans, specializes in adventure vans designed for outdoor enthusiasts who seek to connect with nature. These vans provi…
Episode #46. Digital Enablement: Customer-Led Business, Subjective Value, and Empathy with David Kramer
Digital enablement and AI are revolutionizing how companies operate and reshaping the economy.
At the core of this transformation remains a fundame…
Episode #45 – Embrace the Hyper-Entrepreneurial Era: Creating Innovations to Serve Customers’ Needs (Working On Purpose Podcast Repost)
This episode is a repost from The Working On Purpose Podcast
Capitalism comes in for criticism, despite the fact that this economic system has result…
Episode #44 – Understanding Customer Capitalism: A Conversation With Hunter Hastings (Innovation Meets Leadership Podcast Repost)
In this episode of the Value Creators Podcast, Hunter Hastings, an economist and corporate marketing professional, is interviewed by Natalie Born, h…
Episode # 43 Understanding the Decline of Customer Capitalism: The Impact of Financialization and the Importance of Empathy in Business (The Learn-It-All Podcast Repost)
The decline of customer capitalism and the shift in support for capitalism among young people highlights the need for a cultural transformation in bus…
Episode #42 – Yasmin Davidds on How Becoming A Better Human Makes You A Better Leader
Yasmin Davidds, president & CEO of Dr. Yasmin Davidds Leadership Institute and Multicultural Women's Executive Leadership Institute advocates for a le…
Episode #41 – Projjal Ghatak On Harmonization Via Collaborative Team Development
Teams are the new focal point of organizational design and organizational function. Motivation - quantified as “energy” by Proijal Ghatak and Onlo…
Episode #40 – Kimberlee Josephson: A Better Understanding of the Role of Business in Society
Kimberlee Josephson is an associate professor of business at Lebanon Valley College, and an insightful and energetic promoter of entrepreneurship and…
Episode #38 – Professor Mark Packard On the Future Of Business Education
Entrepreneurship can be learned via philosophy and principles: cultivating an entrepreneurial mindset, fostering adaptability, and problem-solving ski…
Episode #37: Bill Aulet Disciplined Entrepreneurship
Disciplined entrepreneurship refers to an approach to starting and growing a business that emphasizes rigorous application, methodical processes, and …
Episode #36 Aberrant Capitalism: The Decay and Revival of Customer Capitalism
Capitalism fosters widespread prosperity. But we must acknowledge a set of emerging hazards associated with corporate management practices, and take p…
Episode #35. Maisie Ganzler: You Can’t Market Manure At Lunchtime
Sustainability in the food supply chain has become a vital consideration for the resolution of food chain risk. It’s also become a mission for some …
Episode #34. David Kong’s Entrepreneurial Voyage from Finance to Fine Glassware
David Kong discusses his transition from Finance to Entrepreneurship and the process of building a supply chain for a product with exclusive features,…
Episode #33 Mike DeKock on Building Competitive Advantage
How do the value creation principles of subjective value, entrepreneurship and creativity apply in a highly technical rules-based environment like SOC…
Episode #32. Jeff Amerine on Entrepreneurial Ecosystems
Jeff Amerine and Hunter Hastings, discuss the detailed process of building startup ecosystems and fostering entrepreneurship. Jeff Amerine, emphasizes…
Episode #31. Christian Sandstrom: How Entrepreneurial Initiatives Beat Government-Backed Missions
In this episode of the Value Creators Podcast, dive deep into the classic battle between market-driven innovation and centrally planned industrial pol…
Episode #30. Kartik Gada: The Impact Of AI on Entrepreneurship
Hunter Hastings and Kartik Gada discuss the transformative dynamics of the digital economy and its profound implications for society, economics, and g…
Episode #29. Raushan Gross on Entrepreneurial Value Creation in the AI Economy
Professor Raushan Gross, who teaches Business Management And Leadership at Pfeiffer University, has focused his most recent research on the impact and…
Episode #28. Chet Richards: Certain To Win
Chet Richards discusses the intersection of military strategy and business leadership, offering valuable insights for navigating complex environments.…
Episode #27. Mark McGrath on Entrepreneurship Versus Managerialism
Adaptive entrepreneurship refers to a dynamic approach to business leadership and business practice that embraces continuous learning, rapid adaptatio…
Episode #26. 11 New Mental Models for Business
Mental models are defined as fundamental assumptions that shape the way individuals perceive and interact with the world. When our mental models are w…
Episode #24. Amanda Goodall on The Power Of Expert Leaders
In our ongoing series investigating leadership in business - coming from the skeptical perspective of “Is there such a thing?” - we meet Amanda Go…
Episode #22. Cynthia Kay on Small Business, Big Success
We live in a video age, which opens up a vast array of entrepreneurial pathways. Video is a field for open-ended free creative expression, as well as …
Episode #21. Forging New Relationships Between Entrepreneurs and Capital with LaSean Smith
LaSean Smith outlines a business investment partnership built on permanent capital, emphasizing long-term commitment and trust-building between an inv…
Episode #20. Julie Kantor and Felice Ekelman on How To Thrive With A Hybrid Workplace
The nature of work has changed, so how we manage it must change, too.
As businesses barrel along into the fast-changing digital age, we find that the…
Episode #19. Trini Amador on The Theory of Talkability
Trini Amador is the Value Creators’ go-to guru for all things marketing. He has a long career as CEO of a global branding consultancy, BHC Consultin…
Episode #18. Anthony Iannarino on The Negativity Fast
We all suffer from negativity. That’s a business risk for entrepreneurs, since we are in the business of running lots of experiments, some of which …
Episode #17. Jeremy Vesta: Curally, Nurse-Coaching, and Medicine 3.0
Jeremy Vesta is a Value Creator in a field where value creation is intensely focused on the experiences of individual consumers: health care. He’s C…
Episode #16. Beverlee Rasmussen On Systems For Organized And Profitable Small Business
Don’t manage, build systems.
Many small business owners experience frustration in trying to manage their businesses. So many things can get in the …
Episode #15. Damon Lembi: The Learn-It-All Leader
Damon Lembi is CEO of LearnIt, a service company dedicated to helping all firms to become learning organizations. He is the go-to expert on learning, …
Episode #14. Josefine Campbell on The Personal Energy Of Agile
Agile is the most important and most impactful management innovation of the 21st Century. It’s the approach of stripping away all bureaucratic and p…
Episode #13. Ben Johnson On The Evolution of Software Entrepreneurship
It is evident that in today's economy, AI & software are extremely powerful tools in business, creative pursuits, and innovation.
In this episode…
Episode #12. Mark McGrath On Adaptive Entrepreneurial Management
Mark McGrath of AGLX has developed a management approach he calls The Adaptive Entrepreneurial Method. He combines the insights of John Boyd and the e…
Episode #11. James Burstall On The Flexible Method
There’s a considerable debate among consultants and academics regarding the definition of management: what is it? Is it a science, is it a process, …
Episode #10. John Tamny Entrepreneurs Don’t Meet Needs, They Lead Them
Entrepreneurs aren't just about meeting needs; they're all about setting trends and leading the way. Think of the big names like Elon Musk, Steve Jobs…
Episode #9. Mark Packard on Subjectivism
At the Value Creators, we favor a much different business model than the one that’s traditionally taught in business school. Our model focuses on va…
Episode #8. Peter Lewin on Capital Value
What is capital? Capital is value.
And since all value is subjective, capital can be understood as the value subjectively attributed to any resources…
Episode #7. Hermann Simon: Hidden Champions Of Value Creation
The vast majority of businesses – the very backbone of the economic system – are derogatorily defined as small and medium enterprises by governmen…
Episode #6. Kevin Roy: How To Stay In The Lead In The Adaptive System Of Digital Marketing
Continuous change is a feature of the adaptive entrepreneurial model of value creation. Digital marketing is a perfect illustration. By definition, it…
Episode #5. Adam Bryant on Leadership In Business: It’s More Than Just Business School Contrivance
Is there such a thing as leadership in business? Or is it a manufactured concept to sell books and executive education courses from big name business …
Episode #4. Reza Farhani: Navigating the Future of Work: Insights on Culture, Communication, and Entrepreneurship
Successful innovation is a combination of deep customer knowledge and deep technical knowledge. Both are critical, and it is the unique combination of…
Episode #3. Jason LaBaw: Culture And Technology Amidst High-Speed Change
You need two types of knowledge to succeed in the business world- specialized technical knowledge and deep customer knowledge. This will allow you to …
Episode #2. John M. Jennings: Mental Models Are The Uncertainty Solution
In a complex world full of uncertainty, all businesspeople and entrepreneurs can draw guidance from shared mental models that help us make better choi…
1. Curt Carlson: For Value Creators, The Customer Is The Business Model
Curt Carlson is both the leading theorist and the leading practitioner of the economic science of value creation – the practice and discipline firms follow…
