199. Bartley J. Madden: Value Creation Principles
Value for customers is the purpose of all entrepreneurial business. Firms big and small must know, follow, and adhere to the principles of value creat…
eGPS Pin: Value Proposition Design
195. Tom Malengo on Brandjectory, An Innovative New Platform for Launching and Growing Entrepreneurial Businesses
A great benefit of the internet age is the capacity to accumulate, accelerate, and intensify connections between entrepreneurs, knowledge sources, inv…
191. Allen Mendenhall: Putting Humanness and Ethics Back Into Business Economics
We are living through a particularly bad moment in history for free markets and capitalism. Government, not business, is promoted as the solution to a…
179. Mark Packard On Entrepreneurial Valuation, Part 2: How Entrepreneurs Create Value
How do entrepreneurs and executives apply that theory to create customers, delight them, and grow strong brands and businesses?
178. Mark Packard On Entrepreneurial Valuation, Part 1: Value Learning
Getting into the minds of customers is the universal need of everyone in business. A new book by Mark Packard, Entrepreneurial Valuation, provides a …
169. Jeff Arnold: A Passionate Entrepreneur Profitably Redesigns The Insurance Experience
Is there any industry a passionate entrepreneur can’t improve and enhance by elevating the customer experience? The answer is clearly no. Economics …
Entrepreneurship As The Discipline Of Providing Service To Customers
Entrepreneurial businesses become expert at co-creation of value with customers.
161. Connie Whitman: Turning Experience Into An Intellectual Property Business
Your individual experience is a business asset. Life is teaching us more than we sometimes realize. An insightful analysis of what we’ve experienced…
145. Christopher Habig: How Understanding Subjective Value Will Revolutionize the Medical Care Industry
The field of medical care is so ripe for new entrepreneurial solutions. As is always the case, solution design begins with understanding subjective va…
143: Per Bylund: How Austrian Entrepreneurs Succeed
Successful entrepreneurs are Austrians, they just don’t know it yet. This is a famous assertion from Dr. Per Bylund, and we dissect its meaning in …
141. Bharat Kanodia: How Subjective Value Generates Valuation In Business
All value is subjective. But often, when an exchange is to be made, a numerical value is required. It’s a special kind of economic calculation, what…
Value Proposition Design
What is it? Where the entrepreneurially imagined value is captured as potential customer value.
137. Murray Sabrin’s 7-Point Entrepreneurial Solution to the Medical Care Crisis
Entrepreneurs solve problems for customers. There are few problems bigger than the horribly perverse medical care system under which patients suffer i…
Value Proposition Design
The entrepreneur formalizes the value proposition using a structured or templated format, precisely describing the target audience in attitudinal / needs terms, the nature of…
136. Max Hillebrand on Free Software Entrepreneurship with Bitcoin
Entrepreneurs are developing a new world of innovative business models far from regulated markets, crony capitalism, and corporate control. It’s a new world of cyber…
The Value of Things
Subjective value is key to understanding your customers’ wants and needs, and it’s a core principle of Austrian economics.
The Entrepreneurial Method
Use the following principles in conjunction with the downloadable tool. The Bird-In-The-Hand Principle: work with what you’ve got and can control, which she sums up…
Designing New Consumer Experiences
1. Liquefy information: A physical object’s information can be sent across space and time. When several information flows are combined for greater information density (e.g.,…
Value is Subjective and Entrepreneurs Must Facilitate Its Creation
What does the term “value” mean in business and economics, and what are the market implications? What are the criteria for entrepreneurs to follow to…
Shift Customer Behavior in Your Favor
Gather customer insights to understand their motivations, values, and attitudes. Identify your core target, organize your data into a visual or composite profile, use the…
121. Bill Sanders: How Creative Conflict Expands the Value Pie
Bill Sanders, an expert in contract negotiation in business, applies Austrian Principles in dealmaking and business relationship management.
Value Learning Process for Value Experience
Monitor and track customer behavior and listen to the ones who pay the most attention. Find the customers who are most dissatisfied with the current…
Rokeach Value System
A classification of values to help you populate the means-end chain. A classification of values to help you populate the means-end chain.
Opportunity Cost Calculator
Opportunity Cost Calculator
Decision Logic for the Customer’s Learning Process
Use predictive logic or adaptive logic, information marketing, opportunity cost calculator, and the Value Learning Process. Use predictive logic or adaptive logic, information marketing, opportunity…
Empathy As A Process
Do a deep dive and learn about a specific customer or core target. Use your empathic imagination. Run through a mental model of your own…
The New Economics Of Value And Value Creation.
There's a new economics of value and value capture that business leaders should understand and act upon. It changes perspectives, and it changes busin…
When Businesses Re-Think Value Using A Subjectivist Approach, Many Beneficial Consequences Follow.
When businesses take the time and analytical effort to think about value and to define it from the customer’s perspective, they will realize the opp…
Your Attitude And My Attitude Are The Sources Of Economic Growth And National Prosperity.
Who are the drivers of prosperity? Economists would say it’s them. At least the ones who work for the Federal Reserve and the US Treasury…
92. Clay Miller: 5 Austrian Principles Applicable to Your Business Today
Principles of Austrian economics have immediate applications in business. Clay Miller, a deeply experienced and highly successful global tech entrepre…
Austrian School Versus Business School: Dr. Per Bylund Compares The Insights Available To Entrepreneurs.
Podcast transcript. Sept 29, 2020 Dr. Per Bylund compares the insight of the Austrian school of economics with the models and theories and strategic frameworks…
Your Value Proposition Language Is Your Customer Commitment And Your Company Culture.
Peter Drucker is famous for, among many other pieces of business wisdom, his statement that “there is only one valid definition of business purpose: to…
49. Paul Tenney’s Global Entrepreneurial Journey Leads To Database Technology Success in Asia
On this week’s Economics For Entrepreneurs podcast, Paul Tenney describes and explains the 8 stages of his international journey to start, grow and manage a customer-success…
44. Mark Packard on The Value Learning Process
Entrepreneurs are redrawing the Customer Journey Map. Based on the latest knowledge from both economics and neuroscience, Dr. Mark Packard explains th…
15. Jeremy Vesta On How To Create Differentiated Value In Seemingly Undifferentiated Markets.
Jeremy Vesta is a partner in Vesta Holdings, and a manager of Harmony Beef, a greenfield start-up in the fresh beef industry. Fresh beef might be thou…
Entrepreneurs Change The World For The Better By Thinking Exclusively About How To Offer New Value To Consumers.
Original Article by Per Bylund. Politics is hardly an effective force for bringing about positive change in society. Instead, real change, and especially such that…
