The Austrian School Of Marketing
The Austrian School of Marketing
Tool Type: Process
Mastering Time
Follow the downloadable tool. Follow the downloadable tool.
Organization Design
In addition to the downloadable tool, follow these guidelines: Design your organization for flow not structure. Design to attract the most entrepreneurial people in the…
Growth via Core Customer Value Insights
1. Identify market drivers and customer problems to solve. 2. Identify specific core targets 3. Create solutions that address both functional and emotional needs. 4.…
The Emergent Business Strategy
When entrepreneurs bring their product or service to the market, the emergent strategy process should be followed: 1. Use empathic listening skills to determine what…
Austrian Business Principles
1. Focus on real people and their emotions, motivations, interactions, decisions, instead of relying on math, models, and predictions. 2. Embrace dynamism and uncertainty; the…
Capital Structure and Capital Flexibility
Entrepreneurs designing a firm’s capital structure should view their choices through the twin lenses of ownership and control. Debt and equity are the basic choices…
Running Your Business
Follow the principles in the graphic. Follow the principles in the graphic.
10 Traits for Successful Entrepreneurs
Observe and compare yourself (or the business/entrepreneur you’re trying to partner with) to the guide we’ve provided. Do you have these traits? Observe and compare…
Entrepreneur Zones to Accelerate Growth
If you are planning to open a business or already have one, continually review your firm to ensure you are following the principles outlined in…
The Customer’s Value Learning Process
Be constantly observant and monitor what customers do, practice ethnography, use empathy and see their value experience from the customer’s viewpoint, and change the customer’s…
Path To Success
Work through Jason Whitlock’s 10-step process to review and refine your imaginary construct.
Empathy Techniques for Market Research
Conduct conversations with customers at least every week. Isabel includes conversations in the customers’ homes or offices, conversations in your offices, and face-to-face (including digital…
The N-A-B-C
Curt Carlson is the world’s leading expert practitioner in innovation. He is the founder and CEO of Practice Of Innovation, LLC, and was President of…
An Austrian Financial Services Business Case Study
Use as a reference.
Agile and Austrian Economics
Use when reassessing or designing your business model. List the ways your business is using resources and time inefficiently. Use when reassessing or designing your…
Negotiation for Entrepreneurial Success
Before every negotiation (e.g. signing a contract). Review this tool before every negotiation (e.g. signing a contract).
Expectations Management
A thinking tool – think better about managing relationships, at whatever stage of business development relationship issues arise. Think better about managing relationships at whatever…
Transaction Costs Calculator
Maximize your profits by calculating your transaction costs in three phases. Maximize your profits by calculating your transaction costs in three phases.
Austrian Capital Theory
Reorganize your business structure by applying Austrian Capital Theory in a modern and cutting edge manner. Reorganize your business structure by applying Austrian Capital Theory…
Lean Business Canvas
Succeed in a competitive environment using the VRIO Method and the Lean Startup Canvas. Succeed in a competitive environment using the VRIO Method and the…
Decision Making Under Uncertainty
Follow the graphic and repeat if needed.
Opportunity Cost Calculator
How to make your product or service more valuable to customers by understanding their opportunity costs. How to make your product or service more valuable…
Entrepreneurial Empathy
Use this interview process and apply empathy to help you improve your customer experience and ultimately your product.
Means-End Chain
Based on existing customer knowledge (supplemented by research if necessary) build a ladder of benefits to the customer’s highest value.
Continuous Value Perception Monitoring And Adjustment.
Follow the steps in the chart and continously probe for answers like a scientist. Follow the steps in the chart and continuously probe for answers…
Entrepreneurial Leadership via Understanding Economics
Use this as inspiration for starting your entrepreneurial journey. Use this as inspiration for starting your entrepreneurial journey.
