The Austrian School Of Marketing
The Austrian School of Marketing
Tool Type: Flow Chart
How Austrian Economics Made Bob Luddy Successful
Learn about Say’s Law, subjective value, comparative advantage, opportunity cost, and pricing. Learn about Say’s Law, subjective value, comparative advantage, opportunity cost, and pricing. Five…
Knowledge Entrepreneurship
The Entrepreneurial Method. This unfolding timeline is an excellent example of the entrepreneurial method at work. Start with what you know Find motivation in what…
Manage Tech Projects Better via Economics
Learn the economic terms and concepts and see where it fits into your firm. Learn the economic terms and concepts and see where it fits…
Entrepreneurs Write Their Own Destiny
Apply the “two jobs” mentality – juggling multiple roles at once, be agile and adaptable rather than relying on planning, use orchestration as an organization…
Entrepreneurial Journeys Start at the Family Dinner Table
Talk about entrepreneurship at the family dinner table to help spark inspiration. Find the right mentor who can help develop a young person’s skills and…
S-E-R-V-I-C-E Warriors and the Individual Economy
Learn the S-E-R-V-I-C-E acronym and apply these principles to your company culture.
Iteration
Take time off to self-assess strengths and areas of improvement, identify your skills, constantly improve and refresh certifications, and find a business partner with a…
Facilitating Value via Skilled Orchestration
Build relationship capital, employ the latest tech, dedicate all your customer’s needs in one place, have experience in customer value, and become a systems thinker.
Trust and Control in Collaborative Business Relationships
Trust is a skill learned over time, learn the 4 cores of trust and use them to build relationships.
Value Learning Process for Value Experience
Monitor and track customer behavior and listen to the ones who pay the most attention. Find the customers who are most dissatisfied with the current…
A Path to a Better Life
Learn these principles then pass it on via practical business application in your community, and serving your friends and neighbors.
Value Learning Process for Value Propositions
Create a value proposition. Create a value proposition.
Economics of Value versus Economies of Scale
Learn the differences and apply which principles adhere to your business model. Learn the differences and apply which principles adhere to your business model.
Entrepreneurial Journey
Imagination stage – develop awareness that the entreprenurial journey will not be predictable, and that taking action is the key to starting it and advancing…
People-Centered Economy
Shift your company from task-centered to a people-centered economy with the help of AI discovering employees’ hidden talent. Shift your company from task-centered to a…
Decision Logic for the Customer’s Learning Process
Use predictive logic or adaptive logic, information marketing, opportunity cost calculator, and the Value Learning Process. Use predictive logic or adaptive logic, information marketing, opportunity…
Consumer Value vs Shareholder Value
Compare and contrast your current business with this chart. Do you find your firm to be stagnant and slow growth? Or dynamic and open to…
Entrepreneurial Empowerment
Take a step back and observe how you or your management team is managing your employees. Allow all employees to voice suggestions or concerns and…
How To Make The Customer Your Boss.
Listen and use empathy to understand the problems customers are having. Interview your customers for feedback and send out surveys, also look at reviews for…
The Austrian Business Paradigm
Facilitate value for customers (listen to your customer), value is actually determined by your customers and they determine what price to pay, use empathy to…
Empathy As A Process
Do a deep dive and learn about a specific customer or core target. Use your empathic imagination. Run through a mental model of your own…
Value Innovation Pathways
Creating a company culture centered around values and integrity increases consumer value. Create a company culture centered around values and integrity. Draft a list of…
