199. Bartley J. Madden: Value Creation Principles
Value for customers is the purpose of all entrepreneurial business. Firms big and small must know, follow, and adhere to the principles of value creat…
eGPS Pin: Value Refinement
Your imagination is a dynamic tool for creativity. Once your imaginary construct takes some form (e.g. you can write it down and describe it to others), challenge yourself to continuous improvement: ask the questions others would ask, diagnose any weaknesses or errors in your construct, identify specific uncertainties.
191. Allen Mendenhall: Putting Humanness and Ethics Back Into Business Economics
We are living through a particularly bad moment in history for free markets and capitalism. Government, not business, is promoted as the solution to a…
189. James Kent: Carving A Differentiated Growth Space In A Well-Established Market
Entrepreneurs always generate new value for customers; that’s what they get paid for. It’s not always necessary to create a new market; there are …
187. Per Bylund: The Austrian School Approach to Business versus the Business School Approach
Business is a form of applied economics. Its purpose is to make people’s lives better. Profit is the signal from society that business is doing a go…
179. Mark Packard On Entrepreneurial Valuation, Part 2: How Entrepreneurs Create Value
How do entrepreneurs and executives apply that theory to create customers, delight them, and grow strong brands and businesses?
178. Mark Packard On Entrepreneurial Valuation, Part 1: Value Learning
Getting into the minds of customers is the universal need of everyone in business. A new book by Mark Packard, Entrepreneurial Valuation, provides a …
176. Peter Lewin and Steven Phelan: How Do Entrepreneurs Calculate Economic Value Added? Subjectively.
At the core of the entrepreneurial orientation that is the engine of vibrant, growing, value-creating, customer-first businesses, we find the principl…
175. Curt Carlson: Value Creation as a Life Skill
Curt Carlson has devoted his life to value creation and innovation — VC&I as he sometimes characterizes it. He has been CEO of SRI, a “pure innov…
169. Jeff Arnold: A Passionate Entrepreneur Profitably Redesigns The Insurance Experience
Is there any industry a passionate entrepreneur can’t improve and enhance by elevating the customer experience? The answer is clearly no. Economics …
151. Mark Packard On Entrepreneurial Imagination: You Can’t Do Business Without It
agination is the first stage of any value generation journey — starting a development project, enhancing the customer experience, embarking on innov…
141. Bharat Kanodia: How Subjective Value Generates Valuation In Business
All value is subjective. But often, when an exchange is to be made, a numerical value is required. It’s a special kind of economic calculation, what…
The Value of Things
Subjective value is key to understanding your customers’ wants and needs, and it’s a core principle of Austrian economics.
Value Refinement
The entrepreneur utilizes the knowledge and learning accumulated to this point and critically examines the emerging value proposition and business model, with a view to…
What Use Is Economic Theory In Business?
What use is economic theory in business? It’s indispensable. It’s the necessary starting point for all businesses, brands and projects. Only when you have mastered…
Path To Success
Work through Jason Whitlock’s 10-step process to review and refine your imaginary construct.
Use Entrepreneurial Intelligence To Refine Your Imaginary Construct.
Artificial Intelligence promises cognitive augmentation for business practitioners. Professor Steven Phelan’s research reveals that Entrepreneurial Intelligence is far more important and far more likely to influence…
Entrepreneurial Intelligence To Refine Your Imaginary Construct
There are refinement tools that are subjective and qualitative rather than digitally intelligent. Can you identify the spark of creativity in your imaginary construct? Can…
Entrepreneurial Leadership via Austrian Economics
This is a life tool. Find your passions early: requires analytical thought about what you love. Discover new knowledge combinations in your passion space. For…
10 Fundamentals Of Economics On Which To Build A Successful Customer-First Business
Our proposition is that the fundamentals of economics – a special humanistic, individualistic, entrepreneurial economics we call Austrian – can be the building blocks of…
118. Per Bylund on the Importance of Good Theory for Good Business
Only when you have mastered theory can you master the navigation of specific situations, and be confident in your good decision-making and judgment.
75. Jason Whitlock: A Values-Driven Entrepreneur Shares Ten Principles for Success in the Highly Competitive World of Sports Content
Jason Whitlock shares with us many principles of his success. We highlight just a few of them here to whet your appetite for the podcast.
68. Steve Phelan Explains Why Entrepreneurial Intelligence Beats Artificial Intelligence
Artificial Intelligence promises cognitive augmentation for business practitioners. Professor Steven Phelan’s research reveals that Entrepreneurial…
61. Yousif Almoayyed: Good Business Ethics Are Simply Good Business
Austrians maintain an active focus on business ethics. Why? It’s simple self-interest. As entrepreneurs, we want to succeed; individuals can’t do …
40. Peter Klein: 10 Fundamentals Of Economics On Which To Build A Successful Customer-First Business
Our proposition is that the fundamentals of economics – a special humanistic, individualistic, entrepreneurial economics we call Austrian – can be…
17. Yousif Almoayyed on How Austrian Economics Can Make You A Better Businessperson
Yousif Almoayyed runs a concrete business based in Bahrein, part of a family conglomerate of businesses. Part of his self-directed business education …
16. David Nordfors on the Huge Entrepreneurial Opportunity of the People-Centered Economy.
David Nordfors is CEO and co-founder of IIIJ and the co-chair of the i4j – Innovation For Jobs - Summit together with Vint Cerf. He was previously c…
Value Innovation Pathways
Creating a company culture centered around values and integrity increases consumer value. Create a company culture centered around values and integrity. Draft a list of…
15. Jeremy Vesta On How To Create Differentiated Value In Seemingly Undifferentiated Markets.
Jeremy Vesta is a partner in Vesta Holdings, and a manager of Harmony Beef, a greenfield start-up in the fresh beef industry. Fresh beef might be thou…
