198: Catherine Kaputa: The Brand of You
Brands are prized by corporations as significant value-driving economic assets. Brands help customers enjoy more valuable experiences, raising willing…
eGPS Pin: Value Facilitation & Brand
191. Allen Mendenhall: Putting Humanness and Ethics Back Into Business Economics
We are living through a particularly bad moment in history for free markets and capitalism. Government, not business, is promoted as the solution to a…
189. James Kent: Carving A Differentiated Growth Space In A Well-Established Market
Entrepreneurs always generate new value for customers; that’s what they get paid for. It’s not always necessary to create a new market; there are …
188. Jordan Lams on Finding and Patiently Developing Your Entrepreneurial Focus
We define entrepreneurship in terms of people working creatively to make others’ lives better.
184. Rick West: When B2B Goes Click-To-Cart
Do the principles of customer value generation that we espouse in our Economics For Business program apply equally for both B2C and B2B businesses? Th…
176. Peter Lewin and Steven Phelan: How Do Entrepreneurs Calculate Economic Value Added? Subjectively.
At the core of the entrepreneurial orientation that is the engine of vibrant, growing, value-creating, customer-first businesses, we find the principl…
Why Is Austrian Economics The Economics For Marketing?
Marketing focuses on designing, communicating, and delivering value to customers. Austrian economics provides a set of principles for value generation. There are three pillars. Customer-first…
Value
The purpose of any business is to generate value for customers. It’s important to understand what value is before taking on the task of generating…
161. Connie Whitman: Turning Experience Into An Intellectual Property Business
Your individual experience is a business asset. Life is teaching us more than we sometimes realize. An insightful analysis of what we’ve experienced…
159. Rory Sutherland: An Austrian School of Marketing
In praxeology, subjective value theory, customer sovereignty, and ordinal value stacks, he identified the building blocks of a marketing approach for …
149: Victor Chor: The Journey From Flipping to Global High-Tech Brand Building
Entrepreneurship is fulfilling and exciting and inspiring. It’s fun. It’s learning. It’s a sense of achievement. It’s a journey.
145. Christopher Habig: How Understanding Subjective Value Will Revolutionize the Medical Care Industry
The field of medical care is so ripe for new entrepreneurial solutions. As is always the case, solution design begins with understanding subjective va…
143: Per Bylund: How Austrian Entrepreneurs Succeed
Successful entrepreneurs are Austrians, they just don’t know it yet. This is a famous assertion from Dr. Per Bylund, and we dissect its meaning in …
141. Bharat Kanodia: How Subjective Value Generates Valuation In Business
All value is subjective. But often, when an exchange is to be made, a numerical value is required. It’s a special kind of economic calculation, what…
Value Facilitation and Brand
Customers create value in their experiences, and the role of the entrepreneurial firm is to facilitate the experience. Value conceptualization and value facilitation constitute one…
136. Max Hillebrand on Free Software Entrepreneurship with Bitcoin
Entrepreneurs are developing a new world of innovative business models far from regulated markets, crony capitalism, and corporate control. It’s a new world of cyber…
Co-Navigate Value Uncertainty in Healthcare
Follow the guide. There are 6 principles that should be allowed; consumers need to be proactive in their health, hospitals and practices should allow different…
121. Bill Sanders: How Creative Conflict Expands the Value Pie
Bill Sanders, an expert in contract negotiation in business, applies Austrian Principles in dealmaking and business relationship management.
Agile and Austrian Economics
Use when reassessing or designing your business model. List the ways your business is using resources and time inefficiently. Use when reassessing or designing your…
The Austrian Business Paradigm
Facilitate value for customers (listen to your customer), value is actually determined by your customers and they determine what price to pay, use empathy to…
Brand Building
A team effort (not just marketing team) to establish a brand foundation for all company members to follow. A team effort (not just marketing team)…
90. Per Bylund On A New Austrian Business Paradigm: Facilitation Of Value
In our project to make a useful link between Austrian economic theory and business practice, we earlier introduced the Austrian Business Model. This i…
30. Trini Amador on Brand Building
Every entrepreneurial firm can be a brand owner. In the next episode of Economics For Entrepreneurs podcast, we describe in detail a process for build…
2. Trini Amador on the Role of Values in Business
How can entrepreneurs diagnose and understand these idiosyncratic choices and take cognizance and advantage of them in business? This week we talked w…
