The purpose of any business is to generate value for customers. It’s important to understand what value is before taking on the task of generating…
Value is subjective and difficult to measure. However, there are analytics that can be monitored and productively analyzed.
1. Begin with identifying an initial advantage. 2. Become dynamic and look for an open seam to quickly adapt and experiment. 3. Create a social…
Be constantly observant and monitor what customers do, practice ethnography, use empathy and see their value experience from the customer’s viewpoint, and change the customer’s…
When conducting research for your product or service and for gaining customer insights. For when conducting research for your product or service and for gaining…
How to make your product or service more valuable to customers by understanding their opportunity costs. How to make your product or service more valuable…
On this week’s Economics For Entrepreneurs podcast, Paul Tenney describes and explains the 8 stages of his international journey to start, grow and manage a customer-success…
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