179. Mark Packard On Entrepreneurial Valuation, Part 2: How Entrepreneurs Create Value
How do entrepreneurs and executives apply that theory to create customers, delight them, and grow strong brands and businesses?
eGPS Pin: Opportunity Costs / Competitive Standards / Relative Value
178. Mark Packard On Entrepreneurial Valuation, Part 1: Value Learning
Getting into the minds of customers is the universal need of everyone in business. A new book by Mark Packard, Entrepreneurial Valuation, provides a …
175. Curt Carlson: Value Creation as a Life Skill
Curt Carlson has devoted his life to value creation and innovation — VC&I as he sometimes characterizes it. He has been CEO of SRI, a “pure innov…
138. Mark McGrath: The Adaptive Entrepreneurial Method: VUCA, OODA, IOT
This week, Mark McGrath joins us to review a tool for value creation amidst continuous, roiling change. It has been around for a while and so is prove…
137. Murray Sabrin’s 7-Point Entrepreneurial Solution to the Medical Care Crisis
Entrepreneurs solve problems for customers. There are few problems bigger than the horribly perverse medical care system under which patients suffer i…
Opportunity Cost / Competitive Standards / Relative Value
A customer’s assessment of value potential includes alternative providers and the relative value of alternative choices. Be sure to know and understand competitor value propositions,…
Opportunity Cost
Opportunity cost is an essential tool for entrepreneurs to understand customer value and to make decisions between choices.
108. Per Bylund and Mark Packard: Radically Reshaping Business Thinking via Subjective Value
In a recently published paper titled “Subjective Value In Entrepreneurship,” Professors Bylund and Packard apply the principle of subjective value…
101. Per Bylund: Silicon Valley Is Bad At Entrepreneurship.
Our goal at Economics For Business is to help entrepreneurs and their businesses succeed. Per Bylund and Hunter Hastings discuss the true implicatio…
98. Mark Packard’s Empathic Mental Model for Predicting Future Customer Value
Empathy, properly employed, is a robust business tool that smart entrepreneurs use to design winning value propositions. Download The Episode Resource Empathy As A Process…
90. Per Bylund On A New Austrian Business Paradigm: Facilitation Of Value
In our project to make a useful link between Austrian economic theory and business practice, we earlier introduced the Austrian Business Model. This i…
A Values-Driven Entrepreneur Shares Ten Principles For Success In The Highly Competitive World Of Sports Content.
There are many kinds of entrepreneurs. They are all instigators of win-win arrangements in which customers are served in innovative ways by enterprising individuals and…
73. Mark Packard on the Right Decision Logic for the Customer’s Learning Process
In E4E episode #73 with Mark Packard, we review three elements of new product / new service launching decision making.
John Tamny On How The Entrepreneurial System Maintains Its Energy And Momentum.
Hunter: John, welcome to Economics for Entrepreneurs. John: Hey Hunter. Thanks for having me on. Hunter: You make economics relevant and interesting and you’ve been…
62. Mark Packard: The Customer’s Value Learning Process
Innovation and marketing are the two most important functions of entrepreneurial business: bringing innovative new goods and services to market, and c…
60. Rory Sutherland: How The Austrian Approach Helps Entrepreneurs Multiply Value. It’s Alchemy.
In episode 60, we are joined by Rory Sutherland, Vice Chairman of Ogilvy, one of the world’s largest advertising and marketing agencies, one with a …
55. Dr. Mark Packard On The Tools You Need To Make The Value Learning Process Work For Your Business
In this week’s Economics for Entrepreneurs podcast, Dr. Mark Packard tells us more about his research into the value learning process, and reveals t…
46. 8 Austrian Actions for 2020
Entrepreneurship is action. It’s a process in which the actions of the entrepreneur are decisive. In the final podcast of 2019, we suggest 8 action steps you can…
45. 2019 In Review: Four Principles Of Austrian Economics You Can Usefully Apply To Your Business
In an attenuated Christmas Eve podcast, we highlighted four of the useful principles we covered during 2019. Principle 1: Customer Sovereignty – Which Means Putting…
32. James Beardsley: Seeing the Business World More Clearly
James Beardsley owns and runs a law practice. He decided from the outset that he would run it like a business — not all lawyers do — and, once he …
15. Jeremy Vesta On How To Create Differentiated Value In Seemingly Undifferentiated Markets.
Jeremy Vesta is a partner in Vesta Holdings, and a manager of Harmony Beef, a greenfield start-up in the fresh beef industry. Fresh beef might be thou…
13. Per Bylund on Subjective Value
Per Bylund talks to Hunter Hastings about the value-centric model for successful entrepreneurship, and we provide an infographic to help you apply the model to your own…
11. Per Bylund – What Is Competition?
How should entrepreneurs think about the economic concept of competition? Is there anything to learn? Is thinking about the concept useful for entrepreneurs running businesses?…
7. Per Bylund on Opportunity Cost
Hunter Hastings talks with Per Bylund about Opportunity Costs. Why is this important? Because, for entrepreneurs, all costs are opportunity costs; and opportunity costs are the…
