How To Develop And Implement A B2B Services Strategy
Assess your business ecosystem and design a services strategy to fit in and contribute in new value-added ways.
eGPS Pin: Customer Experience Operations
The Customer As Business Driver
The Value Entrepreneurship System puts the customer at the center of business operations. Better understanding their life context leads to better serv…
179. Mark Packard On Entrepreneurial Valuation, Part 2: How Entrepreneurs Create Value
How do entrepreneurs and executives apply that theory to create customers, delight them, and grow strong brands and businesses?
178. Mark Packard On Entrepreneurial Valuation, Part 1: Value Learning
Getting into the minds of customers is the universal need of everyone in business. A new book by Mark Packard, Entrepreneurial Valuation, provides a …
173. Rene Rodriguez: Unleashing Voluntary Energy Via Influence
n we persuade a customer to switch to our brand or service? Can we get the board or the C-Suite to approve our proposal? Can we convince a VC to fund …
143: Per Bylund: How Austrian Entrepreneurs Succeed
Successful entrepreneurs are Austrians, they just don’t know it yet. This is a famous assertion from Dr. Per Bylund, and we dissect its meaning in …
Customer Experience Operations
Certain elements of operations contribute directly to the customer experience. A help desk is an example. Ensure that operations are designed from a customer experience…
Who Creates Value?
In the discussion on service-dominant logic and its consequences for value creation and marketing, the inner meaning of the value-in-use notion and th…
Service logic revisited: who creates value? By Christian Gronroos
In the discussion on service-dominant logic and its consequences for value creation and marketing, the inner meaning of the value-in-use notion and th…
121. Bill Sanders: How Creative Conflict Expands the Value Pie
Bill Sanders, an expert in contract negotiation in business, applies Austrian Principles in dealmaking and business relationship management.
Principles and Mechanisms of Business Growth
Use empathic interviewing techniques, follow the value learning process map, and design a subjective value cycle system. Use empathic interviewing techniques, follow the value learning…
Agile and Austrian Economics
Use when reassessing or designing your business model. List the ways your business is using resources and time inefficiently. Use when reassessing or designing your…
Entrepreneurial Communities
Become a trusted supplier of a highly desired service in your community and personalize each customer experience. Become a trusted supplier of a highly desired…
How To Make The Customer Your Boss.
Listen and use empathy to understand the problems customers are having. Interview your customers for feedback and send out surveys, also look at reviews for…
111: Shawn Needham: How Consumers and Entrepreneurs Co-navigate Value Uncertainty in Healthcare
The market for healthcare provides us with a pertinent example of co-navigation of radical value uncertainty. For consumers, there is no certainty ava…
Treating Consumers As Means Not Ends Is A Fatal Business Model Flaw.
Recently, some of the Big Tech companies of Silicon Value have been caught in anti-market behavior. They have censored or even banned some of their…
101. Per Bylund: Silicon Valley Is Bad At Entrepreneurship.
Our goal at Economics For Business is to help entrepreneurs and their businesses succeed. Per Bylund and Hunter Hastings discuss the true implicatio…
95. Martin Lünendonk: How To Make The Customer Your Boss
Consumer sovereignty is a principle of Austrian economics. Here’s how entrepreneurs apply the principle in business, as told by Martin Lünendonk, c…
93. Ramon Ray’s Entrepreneurial Communities
“Small business” is just a government classification. Entrepreneurial businesses serving well-defined communities via creative specialization exhibit enormous economic productivity, energy and dynamism. Such businesses can…
90. Per Bylund On A New Austrian Business Paradigm: Facilitation Of Value
In our project to make a useful link between Austrian economic theory and business practice, we earlier introduced the Austrian Business Model. This i…
83. Clay Miller: An Entrepreneurial Journey to New Lands, New Organizational Designs and New Value
Clay Miller got a Commodore 64 (you can look it up!) when he was 11 years old, and his interest in computing, software and writing code started there.
77. Ralph Welborn on the Ecosystem-Based Strategy
Business strategy and business model design has traditionally been firm-centric. Entrepreneurs are called upon to establish firms, to make the firm th…
73. Mark Packard on the Right Decision Logic for the Customer’s Learning Process
In E4E episode #73 with Mark Packard, we review three elements of new product / new service launching decision making.
67. Trini Amador: The Business Tools to Shift Customer Behavior in Your Favor
Every successful business is built on empathic understanding of customers’ preferences. As we know from the theories of Austrian economics, the pref…
62. Mark Packard: The Customer’s Value Learning Process
Innovation and marketing are the two most important functions of entrepreneurial business: bringing innovative new goods and services to market, and c…
50. John Rossman on the Principles And Mechanisms Of Business Growth
Principles are the guiding cultural lights illuminating for employees and partners how your company thinks about its mission and about customers and c…
49. Paul Tenney’s Global Entrepreneurial Journey Leads To Database Technology Success in Asia
On this week’s Economics For Entrepreneurs podcast, Paul Tenney describes and explains the 8 stages of his international journey to start, grow and manage a customer-success…
41. Stephen Denning: There’s A Revolution In Value – It’s Austrian And It’s Agile.
Austrian economics emphasizes the delivery of value for consumers and customers. Only they can define value, because it’s their subjective experience that is valuable to…
32. James Beardsley: Seeing the Business World More Clearly
James Beardsley owns and runs a law practice. He decided from the outset that he would run it like a business — not all lawyers do — and, once he …
26. Per Bylund on the Entrepreneurial Opportunity of B2B versus B2C
Dr. Bylund observes that students, when selecting entrepreneurial projects for his course, lean heavily towards consumer products and services. Does t…
