The Subjective Value Cycle

Become more successful by putting your customer first and understanding subjective value. Become more successful by putting your customer first and understanding subjective value.

Self Assessment

Become a better entrepreneur by becoming more self-aware and taking these self assessments. Become a better entrepreneur by becoming more self-aware and taking these self-assessments.…

Entrepreneurial Communities

Become a trusted supplier of a highly desired service in your community and personalize each customer experience. Become a trusted supplier of a highly desired…

Brand Building

A team effort (not just marketing team) to establish a brand foundation for all company members to follow. A team effort (not just marketing team)…

Voice Of The Customer

Set up a knowledge gathering process and collect all the customer knowledge into one shared repository, continually updated.

Value Innovation Pathways

Creating a company culture centered around values and integrity increases consumer value. Create a company culture centered around values and integrity. Draft a list of…