Tools, Intelligence, and Community – Built for Business.

Building a business, managing a project, launching an innovation – these are journeys from your imagination to the marketplace and customer satisfaction. We’ve systematized the journey steps based on the value generation principles of Austrian economics.

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Reshaping business thinking for entrepreneurial thinkers in every field.

Instead of spreadsheets and plans, think customers, value, creativity, and business growth.

Sales

Marketing

Finance/Accounting

Reshaping business thinking for entrepreneurial thinkers in every role.

Entrepreneurship is the path to value creation for everyone in business - startup, small business and executive suite alike.

Startups

Executives

Small business owners

What Is The Value Creators Podcast?

In-depth conversations with business school professors matched with real-world experience from entrepreneurs in the form of content, tools, courses, and community.

Quality Content

Created by business school professors, practicing business owners, and industry leaders.

Actionable Tools

Processes, checklists, methods, how-to guides, assessments, knowledge maps and more.

Courses

Learn the unique Austrian way of business with self-paced and guided courses.

How can Austrian economics change the way you think about business?

Learn the Foundations

Value-Generating Business Tools

Downloadable tools designed to guide you in applying E4B core principles in the day-to-day operations of your business.

A Recipe For Entrepreneurial Success
Problem To Solve:
Designing your business.
The HP Way
Problem To Solve:
Delegated judgement
The Austrian School Of Marketing
Problem To Solve:
Understand customer dissatisfactions, compose the appropriate value proposition, communicate the befit, persuade the buyer and learn from marketplace reaction.
Adaptive Entrepreneurial Method: VUCA, OODA, IOT
Problem To Solve:
How to create a business strategy and make quick decisions.
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