187. Per Bylund: The Austrian School Approach to Business versus the Business School Approach
Business is a form of applied economics. Its purpose is to make people’s lives better. Profit is the signal from society that business is doing a go…
eGPS Pin: Validation Research
Although customers can’t fully articulate what they want, and can’t describe future solutions, they can describe their current dissatisfaction, provide context, and anticipate the value in a potential solution. Careful diagnosis at this stage can provide some early guidance.
151. Mark Packard On Entrepreneurial Imagination: You Can’t Do Business Without It
agination is the first stage of any value generation journey — starting a development project, enhancing the customer experience, embarking on innov…
Validation Research
The entrepreneur conducts some kind of external or 3rd party research as a first step in the validation process. The process might consist simply of…
Contextual In-Depth Interview Method
When collecting qualitative information from customers and consumers, it’s important to locate the conversation in the relevant context without making it feel like an interview…
Empathy Techniques for Market Research
Conduct conversations with customers at least every week. Isabel includes conversations in the customers’ homes or offices, conversations in your offices, and face-to-face (including digital…
96. Vishal Gupta and the Nobel Prize For Entrepreneurship Research
Researchers into entrepreneurship have a powerful incentive to identify new insights about how businesses grow and thrive.
33. Isabel Aneyba: Listening From the Heart and the Techniques of Empathy
Isabel Aneyba, an expert in the techniques of empathic diagnosis that yield the understanding of the mind of the customer, shares these practical tech…
9. Peter Klein on Entrepreneurial Decision Making
Decision-making can feel particularly challenging for entrepreneurs. Entrepreneurs face the unpredictability of the future with a limited set of resou…
