Here’s How Small Business Will Take Over The Planet.
People prefer to deal with those they know, like and trust. Small business can win big on these three fronts. More and more customers will make the ch…
eGPS Pin: Sales and Marketing Design
161. Connie Whitman: Turning Experience Into An Intellectual Property Business
Your individual experience is a business asset. Life is teaching us more than we sometimes realize. An insightful analysis of what we’ve experienced…
Sales and Marketing Design
Marketing strives for complete value alignment between the firm and the customer: identifying how the customer prefers to consume value, communicating to customers that a…
Needs Knowledge and Technical Knowledge
Think like a customer and a producer, then combine and compound your knowledge.
Value Learning Process for Value Propositions
Create a value proposition. Create a value proposition.
Means-End Chain
Based on existing customer knowledge (supplemented by research if necessary) build a ladder of benefits to the customer’s highest value.
Uncertainty and Entrepreneurship
Uncertainty and Entrepreneurship
Brand Building
A team effort (not just marketing team) to establish a brand foundation for all company members to follow. A team effort (not just marketing team)…
52. Mark Schaefer: The Future of Marketing Is Austrian – How Human-Centered Marketing Can Fix A Business Function That Has Lost Its Way.
This week I spoke with Mark Schaefer about his iconoclastic and deeply insightful book Marketing Rebellion, in which he expounds the solution to moder…
Where’s The Profit In Digital Innovation? It’s In Reduced Transaction Costs.
The new era of low transaction cost digital service provision is, in Munger’s telling, a revolution, as significant as the Industrial Revolution in …
