189. James Kent: Carving A Differentiated Growth Space In A Well-Established Market
Entrepreneurs always generate new value for customers; that’s what they get paid for. It’s not always necessary to create a new market; there are …
eGPS Pin: Communication, Packaging and Presentation
188. Jordan Lams on Finding and Patiently Developing Your Entrepreneurial Focus
We define entrepreneurship in terms of people working creatively to make others’ lives better.
173. Rene Rodriguez: Unleashing Voluntary Energy Via Influence
n we persuade a customer to switch to our brand or service? Can we get the board or the C-Suite to approve our proposal? Can we convince a VC to fund …
159. Rory Sutherland: An Austrian School of Marketing
In praxeology, subjective value theory, customer sovereignty, and ordinal value stacks, he identified the building blocks of a marketing approach for …
149: Victor Chor: The Journey From Flipping to Global High-Tech Brand Building
Entrepreneurship is fulfilling and exciting and inspiring. It’s fun. It’s learning. It’s a sense of achievement. It’s a journey.
Communication, packaging and presentation
The firm’s communications delineate the positive emotions and benefits that can potentially be experienced in the consumption of the goods and services the firm offers.…
130. Eamonn Butler’s Primer on Entrepreneurship and Its Social Good
Entrepreneurship is the great force for social good — in fact, the greatest force for good in the history of civilization. It’s the system of…
Multiply Value via Austrian Economics
Experimentation and iteration.
Thinking About Reducing Marketing and Advertising During This Down Economy? Perhaps You Should Think Again.
These are interesting times for sure, with many small and large companies making hasty decisions to cut back and, in many cases, to cut out of their b…
71. Sanjay Yadav on the Process-Based Skills of Negotiation
Negotiation is an important economic process. The results of negotiation can significantly influence outcomes for all businesses. There are costs to a…
48. Chris Casey’s Journey To A Distinctively Austrian Financial Services Business
Learn how directly Austrian Economics can be applied in entrepreneurial business design. A creative founder of a financial services firm demonstrates …
32. James Beardsley: Seeing the Business World More Clearly
James Beardsley owns and runs a law practice. He decided from the outset that he would run it like a business — not all lawyers do — and, once he …
26. Per Bylund on the Entrepreneurial Opportunity of B2B versus B2C
Dr. Bylund observes that students, when selecting entrepreneurial projects for his course, lean heavily towards consumer products and services. Does t…
2. Trini Amador on the Role of Values in Business
How can entrepreneurs diagnose and understand these idiosyncratic choices and take cognizance and advantage of them in business? This week we talked w…
