Prices Are Everything
Don't think of prices as the outcomes of transactions, but as an almost magical system that aligns your business and its customers.
eGPS Pin: Selection of Costs / P&L Design
Selection of costs / P&L Design
Costs are not a given, they are a choice. Via research and imputation, entrepreneurs estimate customer willingness-to-pay, and choose the cost structure of their process…
Price Discovery
Price discovery is a fundamental tool – customers set prices and entrepreneurs discover those prices based on the willingness to pay.
Running Your Business
Follow the principles in the graphic. Follow the principles in the graphic.
Financial Capital for Your Business
Weigh your options.
Pricing
Set your prices, observe how your customers respond, then change prices accordingly. Pricing is an experiment. Set your prices, observe how your customers respond, then…
Transaction Costs Calculator
Maximize your profits by calculating your transaction costs in three phases. Maximize your profits by calculating your transaction costs in three phases.
Opportunity Cost Calculator
How to make your product or service more valuable to customers by understanding their opportunity costs. How to make your product or service more valuable…
Opportunity Cost Calculator
Opportunity Cost Calculator
21. Peter Klein on Transaction Costs
Are you transaction cost-savvy? Peter Klein explains why it’s important.
Per Bylund’s Tweet Stream Explains The Concept Of Economic Cost And How It Directs Investment To The Highest Return Projects.
The concept of economic cost seems to confuse people. It is not the price you pay for a good, but the reason you pay it.…
7. Per Bylund on Opportunity Cost
Hunter Hastings talks with Per Bylund about Opportunity Costs. Why is this important? Because, for entrepreneurs, all costs are opportunity costs; and opportunity costs are the…
