Mastering Time

As time flows, customers' preferences will change therefore entrepreneurs should be attentive and adapt quickly. Using empathic listening skills will help formulate new value propositions, but beware that customers don't feel obligated to be loyal to your business. Truth is, customers don't care about your mission, brand, or product, but they do care about how your product or service meets their needs. Time is of the essence to keep up with these constant changes in customer preferences.