Reputation and Trust

The subjective value experience includes the evaluation of firms and brands as reputable and trustworthy. It is possible to design processes and communications to earn…

Expectations Management

A thinking tool – think better about managing relationships, at whatever stage of business development relationship issues arise. Think better about managing relationships at whatever…

22. Steven Phelan on Managing Expectations

Entrepreneurs operate in the future. They imagine a future where lives are improved because dissatisfactions are removed and there’s greater well-being to enjoy. Everyone can…