Entrepreneurial GPS

A unique tool to help guide business-minded people through every stage of the entrepreneurial journey. Watch the video below to learn more.


Opportunities do not exist in any objective sense. They are not "out there" for entrepreneurs to seize or to compete for. The role of the entrepreneur is to imagine a set of future conditions in which customers are more satisfied than today, and which the entrepreneur can organize for a profitable outcome. Imagination is the entrepreneur's first resource.

Design & Assembly

The entrepreneur proceeds to design all components of the consumer experience (following the precepts of the Value Learning Cycle) and all components of the system required to facilitate that experience for the consumer, including those to be included in the entrepreneur's firm, and those identified via partner firms and relationships.


In the Austrian business paradigm, marketing is not a function or a department or a set of techniques, it is the orientation of the entire business towards the customer. Marketing seeks to identify with the customer's point of view, utilize that point of view to steer innovative new solutions for customers, present them and communicate them, and continue to engage and listen for acceptance and ideas for improvement.

Customer Experience

The value that a business creates lies in the customer experience. When their experience meets or even exceeds their expectations in their Value Learning Cycle, customers become initial buyers and then repeat buyers and loyal buyers. Revenues flow to the business directly from the customer's experience as a result. Businesses must empathize with their anticipated experience, actual experience, and their post-evaluation.

Management & Growth

Once a value generation pattern is established and there is a customer body of satisfied and returning customers, the firm seeks stabilizing factors, and some aspects of entrepreneurship become factors to be managed.