How do individuals make decisions when they build businesses? Calculation and social macrostructures may have their role, but creativity and imagination are crucial. The dimension investigated in this paper is their development, perimeter, forms, and features. This focus enables us to make clear the decision process that takes place in unpredictable environments.
Encapsulated by Gabriele Marasti:
The Role Of Imagination In Business
Original paper by Jens Beckert:
Imagined Futures: Fictional Expectations In The Economy