Means-End Chain
A tool to deduce the highest values a customer is seeking.
Problem To Solve: When you are seeking to identify the exact benefit the customer will seek from your product or service. What's their goal or end? Understanding customer motivation and needs can be difficult.
How To Use This Tool
Based on existing customer knowledge (supplemented by research if necessary) build a ladder of benefits to the customer’s highest value.
Looking for an expert business consultant to help you use this tool?
Try connecting with someone here:
Hunter Hastings 