Traditionally, businesses were firm-centric, but there is a better way to gain customers by shifting to an ecosystem instead of a firm. This new approach is centered around customer-centric values such as the Austrian business model principle of customer sovereignty.
Problem To Solve: Growing your profit and customers in a more human-centric way via Austrian Business model.
How To Use This Tool
First shift your focus from the firm to the business ecosystem.
Second, observe the ecosystem as a network that is constantly creating and changing values.
Third, answer the questions “How can I fit in to the ecosystem?” and “How can I contribute to the ecosystem?”
Fourth, audit your abilities and discover what you’re best at.