PROFIT Resource Based Theory of Entrepreneurship
PROFIT is an acronym to help practitioners think through all the resource types they need to assemble. Includes summary of VRIN method.
Problem To Solve: Assembly phase (pre-market), or when planning the launch of a new project or initiative, or when examining current allocation of resources.
How To Use This Tool
Planning tool – use as a checklist at critical planning juncture. Planning tool – use as a checklist at critical planning juncture.
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