Rokeach Value System
Describes all the possible highest values and instrumental values.
Problem To Solve: It's hard to identify what is most important to customers because it's subjective and emotional. The Rokeach value system enables you to classify customer responses to research and/or your interpretation of behavioral data.
How To Use This Tool
A classification of values to help you populate the means-end chain. A classification of values to help you populate the means-end chain.
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